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When it comes to creativity, we’re all about experimentation, exploration, and transformation. That means we’re always open to inspiration from anywhere, which you can see in the inspirations for our various collections. And if you’re always looking for inspiration, always exploring the world around you, and always looking for new ways of working, you’re always going to come up with something new.
What does it mean to be “new”? Hasn’t everything been done already? Maybe it has, but don’t let that discourage you: it hasn’t been done by you. You are what makes it new. Whatever you do, if you do it honestly and passionately (and not just because someone else is doing it or because it is profitable), will be original because it will carry a piece of you. That piece of you will connect with someone else. And that connection will be something that has never happened before.
But not every new idea works. Not every spark of inspiration starts a fire, and not every concept results in a new piece of jewelry. Again, we can’t let ourselves be discouraged by that fact. You could feel like you’re wasting your time, that you’ve failed, and that you’ll never create anything worthwhile. But if you’ve put your heart into it, and if you’ve grown from the experience, that time was not wasted. Failures are only failures if you fail to learn from them. When it finally clicks, and you produce something new and beautiful, something you’ve never done before, you see that all of that effort is a part of that final product, whether it is a new, original jewelry design or a recipe that you’ve modified, or a relationship.
When you’ve done something a few times, you start to feel like you have mastery over it. But if you want to keep it fresh, you can’t see yourself as the finished article, the all-knowing master of your craft. There’s always more to learn, and you can learn from novices and masters alike. So we’re always looking to evolve and grow, always flowing like a river. There’s a saying that you can never step into the same river twice: the water is always flowing, and that water you stepped into long ago has now emptied into the sea. Yet the river is still recognizable as a river, as a single, continuous thing. We are all like that river. We know who we are, and we have a sense of history and connection with others, but we are always changing and growing.
We will always keep that spirit of growth, open-mindedness, and adventure alive so that there will always be something new at Syna.
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