Before we transcend the ego, we see ourselves as separate entities, disconnected from the whole. We think in terms of "my life", and "your" life. Therefore, we focus on ourselves and we use the world and everything in it to enhance our lives.
After we have transcended the ego, we see ourselves as interconnected parts of the whole. We no longer have a life; we are life. Therefore, we focus on life as a whole and we use our individuality to enhance life in its broader sense.
This doesn't mean we conform ourselves, it means we integrate ourselves. To conform means to become of the same form as others, which reduces our individuality. To integrate means to use our individuality in a way that it adds something to the world.
Paradoxically, that is the dance of life, to increase our individuality while simultaneously increasing our connectedness with others.
